Finding fresh ways to share impact data can be a challenge for any nonprofit. Every year United Way of Greater New Bedford emailed an infographic to share the success of their popular Mobile Market with supporters. As a way to better engage donors and reach new potential supporters, UpPurpose suggested switching to a video approach. The new tactic worked. The social video and targeted email campaign increased the reach of the message, allowing United Way to share the impact of the organization more widely.
views across all social channels
people reached on all social channels
greater reach than the monthly average
Data in Storytelling
By focusing on the impact numbers the team produced a memorable piece of content that helped United Way increase trust among supporters.
Videos Expand Reach
The team’s approach took advantage of aspects of social media algorithms that favor video content, meaning more people saw it.
“The content UpPurpose produced looked great! The video helped us reach more people and spread the story of the Mobile Market’s impact in the Greater New Bedford community.”