How to Tell an Impact Story with Video

Finding fresh ways to share impact data can be a challenge for any nonprofit.  Every year United Way of Greater New Bedford emailed an infographic to share the success of their popular Mobile Market with supporters. As a way to better engage donors and reach new potential supporters, UpPurpose suggested switching to a video approach. The new tactic worked. The social video and targeted email campaign increased the reach of the message, allowing United Way to share the impact of the organization more widely. 

 

UpPurpose and United Way of Greater New Bedford Case Study from UpPurpose on Vimeo.

300+

views across all social channels

1200+

people reached on all social channels

66%

greater reach than the monthly average

Data in Storytelling

By focusing on the impact numbers the team produced a memorable piece of content that helped United Way increase trust among supporters.

image description

Videos Expand Reach

The team’s approach took advantage of aspects of social media algorithms that favor video content, meaning more people saw it.

image description

“The content UpPurpose produced looked great! The video helped us reach more people and spread the story of the Mobile Market’s impact in the Greater New Bedford community.”

Victoria Grasela Vice President of Marketing & Community Engagement, United Way of Greater New Bedford