How to Meet the Demands of Daily Publishing

Digital marketing gives nonprofits the opportunity to build strong relationships with supporters all year long. Daily engagement helps lead to stronger returns on fundraising appeals. But knowing what to publish every day and dedicating the time to creating that volume of content can be difficult for teams who are already stretched thin. To stay top of mind with supporters and keep the marketing team focused on top priorities, United Way of Southern Maine joined the UpPurpose Shared Content Library. The Library gives them access to a robust set of holiday, drive, disaster and impact content the team can post as is or customize. 

 

 

Publish Regularly

With access to a robust set of on-brand, high quality content United Way can publish within minutes covering all calendar-based content, regular events and impact areas.

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Save Valuable Time

The team saves hours in content creation every month, making it easier to take action on other marketing priorities.

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The UpPurpose team and Shared Content Library bolster our United Way’s ability to produce and share relevant content. As a small shop with limited capacity, this is instrumental to our communications plan, saving our team time each month and making it easier to engage our supporters every day. We have come to rely on this dynamic team and resource to help guide our messaging and elevate our brand.

Shultzie Fay Willows, Director, Marketing and Communications, United Way of Southern Maine