How to get approval for your digital marketing plan, in 12 easy steps
Convincing nonprofit leadership to invest in digital marketing can be a challenge. Here’s how to make the case to your executive director and other stakeholders.
From the Blog
The ultimate marketing technology stack for nonprofits
Your marketing technology should help you more efficiently manage social media, email marketing, donor data, and analytics. We explain why you need these tools and offer seven options for each.
6 steps to building audience segments and personas for your nonprofit
Take the time to gather information about the size, demographics and preferences of the people who support and follow your organization. Then you can customize content for each segment and attract more people like them.
How to complete a social media audit for your nonprofit
A social media audit will reveal your organization’s performance on your chosen platforms. More important, it will help you identify your audience, brainstorm new tactics, and set measurable goals.
See how your nonprofit’s digital marketing efforts stack up
Compare your digital marketing to other nonprofits across the U.S. and Canada with these industry benchmarks. Then set reasonable goals for your future efforts and track your progress on social media, email marketing, and online giving over time.
How to tell powerful client stories for your nonprofit
Storytelling can raise awareness, promote advocacy, increase donations, and engage your current donors. To tell effective stories for your nonprofit, follow the classic narrative arc and experiment with different forms of storytelling.
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