Convincing nonprofit leadership to invest in digital marketing can be a challenge. Here’s how to make the case to your executive director and other stakeholders.
From the Blog
Your marketing technology should help you more efficiently manage social media, email marketing, donor data, and analytics. We explain why you need these tools and offer seven options for each.
Take the time to gather information about the size, demographics and preferences of the people who support and follow your organization. Then you can customize content for each segment and attract more people like them.
A social media audit will reveal your organization’s performance on your chosen platforms. More important, it will help you identify your audience, brainstorm new tactics, and set measurable goals.
Compare your digital marketing to other nonprofits across the U.S. and Canada with these industry benchmarks. Then set reasonable goals for your future efforts and track your progress on social media, email marketing, and online giving over time.
Storytelling can raise awareness, promote advocacy, increase donations, and engage your current donors. To tell effective stories for your nonprofit, follow the classic narrative arc and experiment with different forms of storytelling.
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