From the Blog

3 Actions to Help You Avoid Losing Trust with Donors

In today’s cancel culture it’s hard to earn trust and easy to lose it. But by making sure donors feel respected, informed and appreciated you can lay the foundation for a strong, lasting relationship that will result in more frequent or more generous donations.

Arlie Sisson Wins Stevie Award for Product Development

And we felt. so. much. We’re incredibly proud that our CEO and founder Arlie was recognized as a top executive for her work leading our development of a content management system for social good organizations. How proud were we? Click through for a glimpse of our reactions.

7 Examples of Inspiring Nonprofit Visual Content

Storytelling is about more than words. Images are a powerful way to connect with donors and tell stories. If you are looking for ways to freshen up your marketing, these examples will inspire you.

Get Budget for a Content Marketing Platform Like a Boss

Your nonprofit team needs a content marketing platform. Before you get one, you need buy-in from above. Get to yes quicker with these three arguments that help you think like a boss.

Effectively Use Stock Photography in your Digital Campaigns

It’s cost effective and sometimes, we don’t have original photography to use so here is a guide on how to make stock really work for you.

Employers Make Donations Rain from Down the ‘Cloud’ and United Way are coming together to automate corporate philanthropy at companies large and small with their new product, Salesforce Philanthropy Cloud. This new product will showcase an organization’s corporate social responsibility platform while allowing nonprofits to increase donation intake and share volunteer opportunities across their community.

Why Quality Content Matters

Three out of four donors say they would stop giving to a nonprofit because of poor quality content. So if you’re valuing quantity over quality you may be turning donors off. Find out how to ensure quality while still keeping up with your publishing schedule.

5 Roles that Will Help Scale Your Content Marketing

The right team sets a good strategy apart from a great one. Whether you are looking to build a new team from scratch or wondering where the opportunity gaps lie in your existing group, find out which five roles will help scale your content marketing operation and scale it fast.

Google Helps Get Your Nonprofit Some Notoriety

The internet giant gives back to social good organizations through their Ad Grants for nonprofits program. Google also offers G Suite, Youtube, Maps, Google Earth and donation tools to help get the word out about your cause. Check out the qualifications and see if your nonprofit can get verified today!

News and Press Releases

UpPurpose COO: Don’t underestimate the power of good storytelling

United Way Launches UpPurpose Amplifying Stories of Good

Donations to charity peaked in 2017, now they’re in a downward spiral

Giving After Disasters

America’s Top Charities of 2018

Telling the Story of Social Change in the Internet Era

Nonprofit organizations are in need of a way to create, share and measure content to stay relevant in the online era. UpPurpose provides them with that solution. We work hand in hand with nonprofits to share their stories of impact, deepen connections with communities and amplify impact.